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Swedish brand Foreo has a somewhat new all-silicone toothbrush, and between the buzzing, glowing, rounded edges, and promise of “high intensity pulsations” we can’t help but wonder if this is another undercover lady lover. (Like those phallic-looking hand held neck massagers in Sharper Image that are oddly waterproof.) Aside from our indecent interpretation, the toothbrush (fashionably called the ISSA) actually looks to be a sick tool—the bristles are non-porous (resistant to bacteria) and super soft and flexible, so you don’t have to worry about receding gums from overbrushing or not reaching pesky back molars. The best part about the ISSA, though, is that the brush head lasts a full year and a single charge will take you through 365 uses—a sweet blessing for electric toothbrush users who play the weekly “WHERE THE F*CK IS MY CHARGER” game. We think the kid version (which lets you know whether or not the poor sucker has brushed his or her teeth for a full two minutes via a light up smile or frown) sounds a little big brotherish,** **but cavities are expensive, sorry kiddos.

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