Earlier this year, the American Society for Aesthetic Plastic Surgery reported that tattoo removal had grown in the U.S. by 39 percent in 2015. Given that the treatment costs an average of $350 per session and can require ten or more sessions to effectively remove a tattoo, that says a lot about how deeply people are regretting their ink. Which is why one genius over here—NY-based chemical and biomolecular engineer Seung Shin—is probably about to get very rich. His new company, called Ephemeral, is testing a tattoo ink that disappears after roughly one year, and can also be removed by a tattoo artist in just one session.

Put simply, Ephemeral uses smaller dye molecules than traditional ink, which allows the body to break down a tattoo over time. The startup, which consists of Shin and four of his fellow NYU grads, is hoping to launch Ephemeral in tattoo parlors in the fall of 2017. Shin told TechCrunch the proprietary ink, which only comes in blue and red right now, will likely cost $50 to $100 for an “average sized” tattoo.

If that's not a sign that you should pump the brakes on the very serious pocket-watch tattoo you've been trolling on Pinterest, we don't know what is.

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