Sex toys are some of the most fun products to shop for, and the best sex toy brands make it easy to trust that every product they stock is a sure winner. Anything you add to your cart might boost your pleasure and excitement in the bedroom, broaden your sexual horizons, and help you feel closer to your partner—or yourself! What’s not to love?

That said, shopping for sex toys isn’t all sunshine and orgasms; it can be overwhelming to sort through the thousands and thousands of options available, and nerve-wracking to drop major cash on a product that could end up being a letdown.

To help you make a sex toy purchase that’ll leave you dazzled instead of disappointed, we’ve rounded up some of the best sex toy brands in the industry. These companies make high-quality toys out of body-safe materials, and their products get generally great reviews, so they’re all worthy of being on your shortlist the next time you’re looking to expand your pleasure possibilities. Now to improve your sexual health—and vastly improve your sexual pleasure—here are the best sex toy brands around, including some of their top-selling products.

Lelo

Best For: High-end vibrators

Lelo was one of the first companies to elevate vibrators into objets d’art, back when it was founded in 2003. “They are juggernauts of the luxury sex toy industry,” says Gigi Engle, a sex and relationships psychotherapist and resident intimacy expert at 3Fun. “All of their toys are sleek, sophisticated, and powerful. They do some really amazing innovations.” The company's products can make a casual masturbation session feel like an elegant act of self-care—and its toys are lovely gifts for anyone you want to spoil with pleasure by allowing them to explore their sexual wellness.

Lelo

Hugo$219 $175

Lelo

Lelo

Gigi 2$139

Lelo

Fun Factory

Best For: Playful-looking and well-engineered toys

This German company has been making sex toys for over 20 years, so they definitely know what they’re doing. Founded by two engineers, each of its products are thoughtfully designed from the inside out, and made to last a long time. Its vibrators have fantastically strong and rumbly motors, and it also makes some cute non-vibrating toys like butt plugs and dildos.

Fun Factory

Patchy Paul$140

Fun Factory

Fun Factory

Cobra Libre II$130

Fun Factory

Crystal Delights

Best For: Gorgeous glass toys

Glass is a wonderful sex toy material, because it’s firm enough to provide satisfying pressure against the G-spot or prostate, can be used with any kind of lubricant, and holds temperature well, so you can soak it in cold or warm water if you want an exciting sensory experience. While you can certainly find mass-produced glass toys for cheaper, Crystal Delights’ hand-crafted glass dildos and butt plugs are much better quality.

Crystal Delights

Crystal Twist$74

SheVibe

Crystal Delights

Sparkle Anal Plug$40

Babeland

We-Vibe

Best For: Vibrators you can use solo or with a partner

This Canadian brand is best known for its hero product, the We-Vibe (its current iteration is known as the We-Vibe Sync), a couples’ vibrator meant to be worn vaginally during penetrative sex to give both partners some extra stimulation. In the 15 years since they first launched, it's expanded its product line to include small clitoral vibrators, vibrating cock rings, vibrating butt plugs, and more, all of which you can use alone or with someone else.

We-Vibe

Sync$159

WeVibe

We-Vibe

Touch X$99

Walmart

Njoy

Best For: Luxury stainless steel toys

The firmness of stainless steel makes it a beloved sex toy material for many people, especially because of how much pressure it can put on the G-spot and prostate. Njoy might just be the best-known and best-quality maker of steel toys; some experts have even deemed the Njoy Pure Wand one of the best sex toys to ever be invented. Since every Njoy toy comes presented in a satin-lined gift box or leather bag, these products are ideal for giving as a gift.

Njoy

Pure Wand$120

Babeland

Njoy

Pfun$100

Babeland

Dame

Best For: Simple vibrators that feel great

Cofounded in 2014 by a sexologist and an MIT engineer, this brand is committed to making toys that help close the “orgasm gap.” Its vibrators all have a great motor and plenty of settings to try out, and most of them have versatile shapes that can be used in a variety of ways. There could be few better introductions to the world of vibrators, but even for someone who’s owned their fair share of toys, they'll love Dame’s cute and cheery vibes.

Dame

Pom$99

Dame

Dame

Arc$99

Dame

Fleshlight

Best For: Top-notch strokers

The brand name “Fleshlight” is so closely associated with strokers that many people use the terms interchangeably, like how some people call all tissues “Kleenex.” This fame is justified: Fleshlight’s strokers are some of the best in the business, featuring quality construction, a wide array of different textures to choose from, and a bevy of useful accessories like wall mounts and sleeve warmers.

Fleshlight

Pink Lady Original$70

Lovehoney

Fleshlight

Quickshot Vantage$50 $42

Babeland

Lovense

Best For: Bluetooth-compatible toys that can be used long-distance

While they're perhaps best known for how widely they’re used among cam performers, Lovense’s toys are a smart pick for anyone who likes to control a partner’s pleasure (or have a partner control theirs), whether that person is in the room with you or halfway around the world. Every Lovense toy can be connected via Bluetooth to the Lovense smartphone app, which offers an easy-to-understand interface for controlling each toy’s various functions. But even if you never use this feature, the toys themselves are well-made and highly stimulating.

Lovense

Flexer$119

SheVibe

Lovense

Gush$115

SheVibe

Womanizer

Best For: Pressure-wave stimulators

Who knew that a major breakthrough in sex toy technology would be developed by a Bavarian inventor and his wife? Womanizer’s toys were the first to feature a function known as pressure-wave stimulation, in which very fast pulses of air create “touchless” clitoral stimulation that feels quite different from what a typical vibrator can offer for the clitoris. This technology has subsequently been used in toys for the penis and the G-spot as well, and only time will tell what other erogenous zones might enjoy this newfangled type of touch.

Womanizer

Duo 2$219

Goop

Womanizer

Liberty by Lily Allen$99

Amazon

Tenga

Best For: Strokers at a variety of price points

This Japanese brand was founded in 2005 and has become one of the most highly regarded companies making strokers for penile pleasure. Its products run the gamut, price-wise, with their cheaper disposable strokers starting around $7 and their higher-end products topping out at nearly $200. Whatever your budget is, you can definitely find a high-quality stroking toy to try among Tenga’s lineup.

Tenga

3D Spiral$39

Organic Loven

Tenga

Flip Zero$250

Lovehoney

Tantus

Best For: High-quality silicone dildos and anal toys

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Founded in 1997 by sex educator Metis Black, Tantus was one of the first companies to popularize the concept of “body-safe” sex toy materials. Many sex toy brands—then and now—prioritize profit over the health and safety of their customers, using cheap materials known to be unhygienic and toxic, and Tantus sought to turn the tides by using only non-porous body-safe silicone for their line of playfully-designed dildos, butt plugs, and more. It also make some of the best beginners’ strap-on kits in the biz.

Tantus

Magma$39

SheVibe

Tantus

Bend Over Intermediate Harness Kit$80

SheVibe

Vibratex

Best For: Classic wand vibrators

The toy formerly known as the Hitachi Magic Wand is one of the most famous vibrators in the world—and it could’ve disappeared forever, if California-based sex toy brand Vibratex hadn’t stepped in. Vibratex offered to take over distribution of the wand and to put their name on it when Hitachi was hesitant to keep it in their product line, despite it being a best-selling, cult-favorite vibe. Since then, Vibratex has overhauled the wand’s internal wiring, making it less prone to overheating and breaking, without changing the ultra-powerful vibrations that made it famous. And it's also added new iterations of the wand to their lineup, including a rechargeable version and a mini version.

Vibratex

Magic Wand Rechargeable$150 $120

Lovehoney

Vibratex

Magic Wand Mini$76 $60

Walmart

Hot Octopuss

Best For: Deeply satisfying vibrators for penises

While Hot Octopuss makes vibrators for clitoral and G-spot stimulation too, it's best known for its Pulse vibes, which are made to wrap around the penis. These can be used with or without an erection, so they’re potentially transformative for people who struggle with erectile dysfunction. However, even if you’ve got no issues in that department, Hot Octopuss toys have deliciously low-pitched, rumbly vibrations that just about anyone can appreciate.

Hot Octopuss

Pulse Solo Essential$99

Walmart

Hot Octopuss

Atom Plus$100

Lovehoney

Blush

Best For: Affordable, beginner-friendly toys

Blush has a huge variety of toys in their catalogue: vibrators, dildos, butt plugs, Kegel balls, kink products, strokers, penis pumps, and more. It aims to make body-safe toys at reasonable price points, so if you want a great new toy and are on a budget, check out their lineup—you’re sure to find something that’ll make you, well, blush.

Blush

Rose Scarlet G$15

Amazon

Blush

Avant P1$37

Amazon

Vixen Creations

Best For: Ultra-realistic dildos

A lot of realistic-looking (read: penis-like) dildos are made of porous, low-quality materials, which is why Vixen Creations is such a breath of fresh air. Founded by a former Good Vibrations employee in 1992, this brand makes small-batch realistic dildos in various skin tones, as well as some fun colors like pink and green. Its “dual-density” dildos feel especially real: a core of firm silicone is wrapped in an outer layer of softer, squishier silicone, giving them an authentically boner-like feel.

Vixen Creations

Maverick$119

SheVibe

Vixen Creations

Bandit$126

SheVibe

Trojan

Best For: Affordable sex toys you can get at almost any drugstore

While Trojan is best known for its condoms, the brand also make sex toys, which come highly recommended by Dr. Deb Laino, a sex and relationships therapist. “[Trojan toys] are convenient, well-priced, and great quality,” Laino says. They’re ideal for those times when you can’t wait around for a toy you bought online to arrive in the mail. You can always just go to your local drugstore and pick 'em up, usually in the same aisle where you’ll find the condoms and lube.

Trojan

Bullet vibrator$24

Amazon

Trojan

Divine contoured vibrator$25

Amazon

Aslan Leather

Best For: Leather (and vegan leather) harnesses for strap-on sex

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If you’ve never tried strap-on sex before, you’re probably better off with a cheaper harness first, to make sure you like it—but once you’re ready to upgrade to the best of the best, consider one by Aslan Leather. The Toronto-based company has been creating handmade harnesses and bondage gear for over three decades, easily becoming one of the top brands in the BDSM category. We’ve found their leather products to be buttery-soft and super adjustable, for a comfortable fit that lets you focus on pleasure and intimacy, not straps that chafe or slip. And yes, they offer vegan (read: faux) leather products as well.

Aslan Leather

Prince Minx strap-on harness$169

SheVibe

Aslan Leather

Jaguar Cherry harness$110

SheVibe

Zalo

Best For: Ornate, artsy-looking vibrators

“Zalo makes the most gorgeous toys,” Engle says. “A lot of them are done with gold leaf. They're just really beautiful and look like works of art.” If you want to feel like royalty when you’re getting it on, Zalo’s opulent, gilded toys could be the perfect addition to your nightstand drawer.

Zalo

Kyro wand massager$129

Amazon

Zalo

Aya wearable vibrator$99

Amazon

Le Wand

Best For: Sleek, luxurious wand vibrators

If you find the aesthetic of the classic Magic Wand vibrators too cold and clinical, you might prefer the fun, feminine look of a Le Wand. “Their wand toys will forever be my hands-down favorite,” Engle says. “They're a female-owned brand that really understands what their customers are looking for.” The soft silicone heads and bendy necks make them comfy to use, and they’re even splash-proof, so you can wash them in the sink when you’re done. Sure, they're not exactly discreet, but man, are they fun.

Le Wand

Le Wand$185

Babeland

Le Wand

Le Wand Petite$145

Babeland

More Sex Toy Recommendations from GQ 

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Kate Sloan is a sex toy writer for GQ. She has written the books “101 Kinky Things Even You Can Do” and “200 Words to Help You Talk About Sexuality & Gender,” and is a cohost for the podcasts The Dildorks and Question Box. Her writing on sex and relationships... Read moreWriterInstagramRelated Stories for GQGQ RecommendsBagsAccessoriesShoppingSex and Relationships