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Photo: Barneys New York

These days, the worlds of high fashion and professional basketball are intertwined like never before, and no player embodies the happy collaboration better than Oklahoma City’s dapper human torpedo, Russell Westbrook. To appreciate the dude’s commitment to style, look no further than his multi-year collaboration with Barneys. The Westbrook XO Barneys imprint has featured elephant-print Jordan gear, Globe Trotter luggage, and now, a new cologne. The fragrance, created with former ballplayer and current perfumer Ben Gorham (left, with Westbrook during Paris Fashion Week) for Byredo, is "fresh, yet differentjust like my style," Westbrook tells us. Layered with Bergamot, tobacco, and vetiver, the scent is a bit more advanced than the Brut he wore to prom. "I thought I was the man when I put it on, " Russ explains. We’re thinking his new cologne will have a similar effect.

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Byredo Westbrook Eau de Parfum ($350) is available at barneys.com

Sam Schube is the GQ Sports director. He began working at GQ in 2014 as an editorial assistant, and in the years since has assigned and edited features and profiles, written stories about subjects ranging from Johnny Knoxville to professional golf's existential crisis, and worked on all manner of magazine... Read moreGQ Sports DirectorXInstagramRelated Stories for GQRussell WestbrookColognes and FragrancesGrooming