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It’s called "Mom Song" and if you haven’t seen it yet, a word of caution: this commercial is straight-up creepy. Zombie-like mothers lurk behind curtains, get dragged by cars, and drop from the sky while singing about their unassuming teenage boys turning into men. Equally witty as it is weird, the body spray ad has gone viral over the past few days, amassing around 280 million impressions (and 2.5 million YouTube hits) since it first aired during a commercial break at the NFL playoff games. "You never quite know what the reaction is going to be, but we really know our guys. We’re pleased it struck a cord," says Old Spice Marketing Director John Sebastian. Let the Super Bowl ad season begin.

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