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Most men haven’t dabbled with hair powders since in the 18th century (when it was considered high fashion to throw some on your wig), but today, guys—including GQ alumni—are finally catching on to dry shampoo. In fact, all of the male models at the Malan Breton show (pictured) during New York Fashion Week walked the runway with Batiste dry shampoo in their hair. It’s most likely your lady friends are already addicted to this stuff like crack. Here’s why you should be, too.

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The perks of powder are two-fold: it soaks up excess oil to keep hair from looking greasy in between washings and it can be used as a styling aid to add volume and texture to limp or thinning strands. In other words, you can bring hair back to life after you’ve slept on it, and spraying this stuff on 100 strands of hair will make them look like 300. The best part about dry shampoo: you can find good quality ones like Batiste or Psssssst Instant Dry Shampoo Spray at your local drug store. For best results, aim at your roots and spray a few inches from the scalp, then massage in with your fingertips.

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