Even casual fans of the empire Kris Jenner built are familiar with Jonathan Cheban. He's most often found at the side of Kim Kardashian, on TV, on red carpets, and, more recently, on her Snapchat account. These days, Cheban spends his time these days traveling the world as a self-proclaimed "food god." That means sampling the most decadent and out-there cuisine from around the world, even if, as in one recent case, that means eating horse in Iceland.

But all that traveling, eating, and socializing can be brutal on a man's face. That's why Cheban, who is 42 years old, has gone above and beyond with his facial game. Every two weeks, the former Command PR CEO visits Skin by Tatum in Miami, where founder Tatum Fritts has turned the spa-like atmosphere of a regular facial into a futuristic science lab. Creams and exfoliators are one thing, but Fritts prefers tools that penetrate the muscles to keep the skin tight, masks that tighten the skin around your eyes, and domes that pump pure oxygen onto your face. The total for Jonathan's lavish facials? $770. And while there's lot of reasons Jonathan's epic facials go for close to eight bills (getting them done with Tatum herself costs 20% more than with her employees), it's simply that Jonathan springs for the works with the latest gadgets. It's a tough life, but someone's gotta do it, right? Below, we talked to Tatum about her arsenal of face-bettering weapons.

The Better Blackhead RemoverWhat Tatum Says It Does: "It’s a more overall clean. We’re not just getting going to your chin and trying to see what we can push out. We’re cleaning more of an overall surface. Just like a microderm, It’s just gentler. It vibrates it out. What they do is they clean every pore and follicle that’s open, that is open for something to come out, it’s coming out. Where if I’m only spending 30 minutes crawling around your face, like a monkey, looking for little doodads, I’m only getting a piece of those out. If I’m treating your skin as a whole and getting more stuff out, there’s less there for your next visit, as well."

The Amazing Muscle Tightening ClawsWhat Tatum Says It Does: "Those are what I call metal Q tips. I’m just penetrating to the muscle, and that’s got a low level of current that comes out of it. That makes the muscle stand up. The concept is feeding current that gives blood and oxygen to the muscle, which makes it stronger. "

Bonus: Why it's better than botox: "Botox freezes the muslces. [If you do] botox too long, the muscles are decreasing and they’re having to add more and more filler, so it holds . And not because it’s closing for muscle contraction, it's muscle atrophy."

The Electric MaskWhat Tatum Says It Does: "It's to penetrate what we call the expression areas. So that’s around the eyes, forehead, that type of thing. In the olden days there used to be a thing called galvanic current. That’s where you hold a rod and they over the skin. Microcurrents are the new age. That’s what’s coming out of that mask to penetrate product in, to relax the muscles from tension, and to flatten. If you’re used to looking at computers, it gets you in the back of the neck and it gets you in the forehead, because you’re constantly looking up unless your computer is at the right height, which most people’s aren’t."

The Oxygen DomeWhat Tatum Says It Does: "[Oxygen] plumps [the skin], it hydrates it. It just takes all the inflammation, like the redness, clumps of redness or clumps of skin. It hydrates it. And it just makes a great—enhances—its ability to heal itself. "

The Super Seaweed Mask__What Tatum Says It Does: __ "It was a piece of seaweed and hyaluronic acid. So it tightens the pore and it hydrates.It keeps the skin really hydrated and plump and pounds hydration into the skin and tightens the pore from the extractions you’ve done. That’s that benefit."

Ultra LED Light BeamsWhat Tatum Says It Does: "You have different colors. Different colors have different reactions within the skin. Green is for sun damage. Green removes brown spots underneath the skin. That’s the chemical reaction it causes. And then I applied yellow to him, which drives the stagnant blood up. It basically removes the redness from any of the extractions. So his skin was perfect and there was no marks and it looks flawless when he leaves. "

Electric Rubber GlovesWhat Tatum Says It Does: "They’re part of the microcurrent. He wanted, his biggest thing is his forehead. And so I was trying a different technique to see if I could get it even flatter and smoother than it already was."

This interview has been edited and condensed for clarity.

Jake Woolf is a writer who has covered men’s style for over ten years and has contributed to GQ since 2014. A graduate of Parsons The New School for Design (good school, long name), he also has bylines at Robb Report, HighSnobiety, Pitchfork, and the defunct #menswear website Four Pins... Read moreWriterXRelated Stories for GQCelebritiesSkincareGrooming